Partner & Channel Management


Max ASP manages key aspects of your partner and channel management requirements, depending on your specific strategy and current resources. This may mean driving new partner acquisition or managing certain groups of partners which you do not have the resources to do yourself. We operate in complex indirect market and channel ecosystems, providing high quality partner account management and driving collaboration between the vendor, value-added distributors and partners.

We can also enhance this channel management capability based on Max ASP’s wider end-user lead generation services. Max ASP can generate high quality end-user leads for channel partners to follow-up on and in this way stimulate channel development and loyalty.

If required we can deploy excellent CRM capabilities to support this. This includes managing complex partner databases and data feeds (eg. complex distributor partner sell-out data) and using best-in-class marketing automation tools.